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Our Story

About NCW Tires

Family-owned in Escondido since 2014. Straightforward pricing, expert install, and a shop that treats you like a neighbor.

Family-owned since 2014

NCW Tires (North County Wheels & Tires) has been serving Escondido and North County San Diego drivers for over a decade. We opened our doors in 2014 with one simple goal: give local drivers a real alternative to the dealership and the big chains.

What makes us different

We're a family-owned shop. That means honest pricing, straight answers, and no upsells. When you call, you talk to someone who actually works on tires, not a call center. When you walk in, we treat you like a neighbor, not a number.

Trusted by North County

250+ five-star Google reviews. Customers from Escondido, San Marcos, Vista, Oceanside, Carlsbad, Rancho Bernardo, Poway, Fallbrook, Ramona, Valley Center, and beyond drive to us because we do it right the first time.

What we do

  • New tires from every major brand, Michelin, Bridgestone, Toyo, Falken, BFGoodrich, and more
  • Custom wheels and packages with correct fitment
  • Wheel alignment, tire rotation & balance, TPMS, flat repair
  • Trailer tires, LT truck tires
Why NCW Tires

Escondido's family-owned tire & wheel shop since 2014

4.8★ Google

Hundreds of 5-star reviews from North County drivers.

Manufacturer warranty

Manufacturer warranties only, handled here at the shop.

Same-day service

Most jobs finished the same day. Walk-ins welcome.

Straight answers

No upsells. We recommend what your vehicle actually needs.

Serving North County San Diego

Local customers from every corner of the county

Escondido drivers walk in daily, and customers from across North County make the short drive because we do it right the first time. Pick your city for directions and drive-time details.

Ready For New Tires or Wheels?

Call us today or stop by our Escondido shop. Walk-ins welcome.